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Clarity – Hittouch

BrandingWeb design


Clarity is an end-to-end technology solution that optimizes the societal impact of investment portfolios

They were looking for elegance and simplicity, printing strength and symbolism in the values ​​they wanted to transmit.
Being a company that also seeks to promote efficiency and balance, I tried to build images with natural elements, because nothing else in balance and organically efficient than nature itself. Some other elements such as gears or the lighthouse went beyond these lines, but I tried to create a harmony of colors and components that generated in the user an infinity of sensations always related to trust, peace and strength.